Dr. Emerio Briones Fajardo
Customer
At PsyConsulting, our mission is simple: we connect those who heal. We believe every mental health professional deserves to be found by the people who need them most.
Dr. Emerio Briones Fajardo, founder of the Lisbon Mental Health & Wellness Center in Lisbon, Portugal, had years of elite clinical expertise in youth behavioral health and adolescent psychology. However, thousands of parents in his area were silently struggling to find specialized care online. Dr. Briones Fajardo partnered with PsyConsulting to bridge the gap between his practice and his future patients through our signature "Author Your Own Book" Extra Service combined with a high-impact visual rebrand.
The Challenge: Bridging Expertise and Digital Visibility
Dr. Briones Fajardo wanted to expand beyond standard clinical consultations and establish a long-term legacy as the leading regional authority in youth mental health.
Market Noise: Traditional medical directories in Portugal were cluttered and impersonal.
Trust Barrier: Parents navigating adolescent behavioral challenges needed a deep sense of trust before booking an initial session.
The Objective: Transform Dr. Briones Fajardo's years of clinical knowledge into a physical and digital authority tool that educates parents, builds immediate trust, and automates patient acquisition.
The PsyConsulting Solution: "Author Your Own Book" & Brand Identity
Leveraging our 100% dedicated mental health framework, PsyConsulting executed an end-to-end editorial and brand strategy:
1. Book Conception & Content Structuring
Curriculum & Editorial Strategy: We structured the volume—Psychology & Youth Development (Infância e Adolescência)—focusing on critical early cognitive milestones, adolescent behavioral shifts, and academic research reviews.
Ghostwriting & Editing Alignment: Turned Dr. Briones Fajardo's clinical methodology into an accessible, authoritative guide that allows patients to "read the mind behind the practice" before their first consultation.
2. Visual Identity & Modern Layout Design
Disruptive Aesthetic: Developed a modern, high-contrast visual brand featuring deep obsidian backdrops, sharp teal accents, and clean structural typography to immediately stand out against conventional medical literature.
Multi-Format Publishing Assets: Created complete hardcover mockups, internal page spreads, and digital PDF formats optimized for mobile reading and social media distribution.
3. Omnichannel Ecosystem Integration & Advertising
Dashboard Integration: Integrated the publication into Dr. Briones Fajardo’s automated booking dashboard, turning book readers directly into active consultation inquiries.
Meta & Twitter Ad Campaigns: Launched highly targeted advertising campaigns for the book across Twitter (X) and Meta (Facebook/Instagram). We produced educational social media assets around key chapters and ran these ads to capture local search intent (e.g., "psicólogo infantil Lisboa") and drive direct downloads.
Target Audience Reach
The resulting publication was strategically crafted to resonate across three key segments in Lisbon, Portugal:
Parents & Families: Navigating behavioral shifts in children and seeking reliable, compassionate guidance.
Local Educators & School Counselors: Looking for structured psychological frameworks to support student well-being.
Therapists & Academic Peers: Seeking comprehensive clinical reference guides focused on early development.
Results & Impact (2026)
By turning years of clinical practice into a published authority asset, the Lisbon Mental Health & Wellness Center experienced unprecedented growth:
Top-Seller Status: Achieved top-seller status among educational and youth psychology publications across Portugal over a 3-month period.
2–5 New Bookings Per Day: Generated a consistent, automated flow of qualified patient inquiries through the clinic's digital channels.
Market Leadership: Solidified Dr. Emerio Briones Fajardo as the #1 trusted authority for youth and adolescent behavioral health in the region.
"Your patients don't just book a session; they read the mind behind the practice. PsyConsulting transformed my expertise into a powerful legacy tool that fills my calendar every week." — Dr. Emerio Briones Fajardo, Founder of Lisbon Mental Health & Wellness Center